Covet Collabs x Pritch London
​Pritch London is a high-end fashion house famous for its leather pieces. I had the opportunity to collaborate on designing a long leather jacket for Covets Spring '24 Covet Collab piece. They provided me with a brief and a sketch, as well as guidelines for color exploration. Since the jacket was intended for the Spring '24 collection, we proposed changing the color to cool navy instead of deep violet to match our Spring '24 color palette.
Art Direction from the brand
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I came up with three sketches for the brand. While researching, I noticed that their style is all about minimalistic and elegant design, giving off a luxurious vibe. The art direction was really clear, so I didn't have much trouble coming up with ideas. We sent the sketches to the designer for feedback, and they really liked the navy blue one.
After polishing, receiving feedback, and making iterations, this is the final version that has been approved.
